Raouf Yousfi
CEO
Co-founded Terra API, a Y Combinator company. Brings first-hand experience building businesses and the tools behind them.
The story of Base360
Base360 grew out of
The Flex’s daily work.
2019 · London
The Flex began with
a few homes in London.Raouf Yousfi and Michael Buggy founded The Flex in London to offer furnished homes for people staying for weeks or months. They started with a few apartments. Raouf moved furniture and met guests himself.
Raouf and Michael · The Flex, London Growing beyond London
The Flex grew,
and so did the work.The Flex expanded into Paris, Lisbon and Algiers. Managing more homes exposed the limits of manual pricing, spreadsheets and disconnected tools. The team needed better ways to keep bookings and daily operations in sync.
The team behind the day-to-day operation Building our own software
The Flex built software
to run its operations.Alongside the tools we already used, we developed our own system to connect property data and automate daily work. That internal platform became Base360, shaped by the needs of the people running The Flex.
2025 · Introducing Base360
That software became
Base360 for other operators.In 2025, we began offering the platform we had built at The Flex to other rental businesses. Base360 became a company in its own right that August, bringing our operating experience into a product other teams could use.
Base360 AIGuest repliesReservationsCleaningToday
Base360 now helps teams
automate their daily work.Base360 brings guest communication, check-in, cleaning, payments and workflows into one platform. We continue to build it around a practical goal: give rental teams less routine work and more time for their guests and business.
